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Caesars Entertainment Recognized With Five Loyalty360 Awards For Building Strong Customer Relationships…


LAS VEGAS, October 26, 2018 – Caesars Entertainment Corporation today announced that it was awarded five Loyalty360 Awards during the Association for Customer Loyalty’s annual Loyalty360 Customer Expo in Nashville, Tenn. Recognizing its exceptional accomplishments in building strong customer relationships and inspiring customer loyalty, Caesars’ Loyalty360 Customer Awards included two “Best in Class” recognitions for Partnership and Employee Focus. It was also honored with a Bronze Award in the Awareness & Acquisition category, Bronze Award in the Brand Messaging & Communication category and a Bronze Award in the Customer-Centric Culture category.

“Caesars Entertainment creatively brings value to our customers through authentic, engaging interactions that put our guests first,” said Michael Marino, Senior Vice President of Marketing and Chief Experience Officer for Caesars Entertainment. “Our Total Rewards loyalty program and unique property activations like “Evel Live” and “Like a Caesar” are examples of how we connect our guests to world-renowned resorts, A-list entertainers and celebrity chef restaurants.”

Earlier in 2018, Caesars won three additional Loyalty360 Awards at the 2018 Loyalty360 Loyalty Expo held in Orlando, Fla. It was recognized with a Gold Award in the “Program Partnership” category, a Bronze Award in the “Employee Engagement” category and a bronze award for the “360-Degree Award – Brand” category.

Original article published on – Read Here.